Nevera Brand Identity

NEVERA is a contemporary name for a luxury beauty brand inspired by the spirit of ancient Egypt. The name is derived from the hieroglyphic word 'Nefer' which means beauty, perfection, and harmony - the same root found in the names of great queens such as Nefertiti and Nefertari. The NEVERA brand draws its concept from elements of beauty in ancient Egypt, particularly the 'Nefer' symbol, representing balanced beauty and perfection, and Queen Nefertari, whose name means 'the beautiful one, unrivaled.' Queen Nefertari was one of the most renowned and powerful queens of Egypt, the wife of Ramses II, and a symbol of intelligence, presence, and royal elegance.